Assoc Prof Dr. Yunqing Liu | Mixed Methods | Innovative Research Award

Anhui University of Finance and Economics, China

Author Profile

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Early Academic Pursuits

Liu Yunqing began his academic journey with a focus on Computer Application Technology at Sichuan University from 2008 to 2012. This foundational period likely provided him with a solid understanding of technology, which later intersected with his entrepreneurial and innovation-focused research interests.

Professional Endeavors

After completing his bachelor's degree, Liu pursued further education at the University of Electronic Science and Technology of China, where he obtained both his Master of Business Administration (2014-2016) and Ph.D. in Business Administration (2016-2021). Under the supervision of esteemed mentors such as Yinlu and Wang Min, Liu's academic pursuits evolved toward entrepreneurship, innovation, and digitalization.

Contributions and Research Focus

Liu's research is multifaceted, spanning topics such as technology entrepreneurship, digitalization, agricultural and rural entrepreneurship, and green innovation. His work delves into the complexities of digital leadership, new venture strategies, distributed innovation, and the relationship between entrepreneurial orientation and firm performance, particularly in the context of Chinese high-tech SMEs. Notably, his studies often explore the moderating effects of various factors, such as legitimacy and intellectual property protection, on these phenomena.

Accolades and Recognition

Liu Yunqing's contributions to academia have been recognized through various accolades and awards. He received the "Excellent Award" from the Natural Science Foundation of the Anhui Provincial Department of Education for his contributions to the "Green" project. Additionally, his research articles have been published in reputable journals, many of which are indexed in prestigious databases like SCI and SSCI, indicating the high quality and impact of his work.

Impact and Influence

Liu's research has made significant contributions to the field of entrepreneurship and innovation, particularly in understanding the dynamics of digital transformation, new venture performance, and green innovation. His studies provide valuable insights for scholars, policymakers, and practitioners seeking to navigate the complexities of today's rapidly evolving business landscape, especially in the context of technological advancements and sustainability imperatives.

Legacy and Future Contributions

As a deputy director of the Administration Department at Anhui University of Finance and Economics and an associate professor, Liu continues to shape the academic discourse through his research, teaching, and mentorship activities. His ongoing endeavors are poised to further advance our understanding of technology entrepreneurship, digitalization, and sustainable innovation, thereby leaving a lasting legacy in academia and beyond.

Notable Publications 

• Deciphering the environmental values behind green purchasing: A mixed-method exploration through regression analysis and fuzzy set qualitative comparative analysis

  Journal of Cleaner Production, Volume 436, 10 January 2024,..Liu, Y., …, Tang, H.

• Distributed innovation, knowledge re-orchestration, and digital product innovation performance: the moderated mediation roles of intellectual property protection and knowledge exchange activities

  Journal of Knowledge Management, Volume 27, Issue 10, 22 November 2023,..Tang, H., …, Boadu, F.

• How the Social Relations Affect Performance in Chinese High-tech New Ventures: The Role of Legitimacy Acquisition and Symbolic Strategy

  SAGE Open, Volume 13, Issue 4, October-December 2023,..Liu, Y., …, Da, F.