Dr. Badr Machkour, Faculty of Legal, Economic and Social Sciences, Morocco
Dr. Badr Machkour is a dedicated researcher and academic in Economic Sciences and Management, with a Ph.D. from FSJES Agadir (2018–2023). With a solid foundation in audit and control from ENCG Agadir and preparatory studies in economics and math, he brings expertise in AI, digital banking, and organizational strategy. Dr. Machkour has published extensively in Scopus-indexed journals and international conferences, focusing on AI in education, entrepreneurship, and Industry 4.0. Proficient in tools like SPSS, Google Ads, and Adobe Creative Suite, he combines technical acumen with strong analytical and teaching skills.
Publication Profile
Google Scholar
Education
Dr. Badr Machkour 🎓 is a dedicated scholar in Economic and Management Sciences. From 2018 to 2023, he pursued a Doctorate at the Research Laboratory in Entrepreneurship, Finance, and Management of Organizations at FSJES Agadir 🏛️. Prior to that, he earned a diploma in Audit and Management Control from the National School of Commerce and Management of Agadir (2014–2017) 📊. His academic journey began with preparatory classes in Economics and Scientific Commerce at Groupe Scolaire la Résidence in Casablanca (2012–2014) 📘, following his Baccalauréat in Mathematical Sciences A at Lycée Abou Al Abbas Sobti in 2011–2012 📐.
Experience
Dr. Badr Machkour 💼 has gained valuable professional experience in both education and auditing. At the Cité des Métiers et des Compétences (OFPPT) 🏫, he delivers training programs in key areas of management, including finance and accounting 📚. Previously, he contributed to the Cabinet Augecoc, where he was involved in a variety of audit missions 🧾—ranging from legal audits and statutory auditing to contractual audits and consulting tasks. His work spanned multiple sectors, especially in agriculture 🌾, collaborating with prominent clients such as COPAG, Besita SA, and Mazaria. His expertise combines academic excellence with practical insight 📊.
Research Focus
Dr. Badr Machkour focuses his research on digital transformation, Industry 4.0, and their implications across the financial, educational, and entrepreneurial sectors. His work explores how emerging technologies like connected objects 🤖, artificial intelligence 🧠, and digital banking solutions 💳 enhance customer experience, drive innovation, and redefine relationships in modern business ecosystems. With a regional focus on Morocco 🇲🇦, Dr. Machkour also investigates consumer adoption behavior and the development of entrepreneurial skills in academic environments 🎓. His interdisciplinary approach positions him at the intersection of technology, management, and societal change.