Badr Machkour | Educational Innovation in Science | Best Researcher Award

Dr. Badr Machkour, Faculty of Legal, Economic and Social Sciences, Morocco

Dr. Badr Machkour is a dedicated researcher and academic in Economic Sciences and Management, with a Ph.D. from FSJES Agadir (2018–2023). With a solid foundation in audit and control from ENCG Agadir and preparatory studies in economics and math, he brings expertise in AI, digital banking, and organizational strategy. Dr. Machkour has published extensively in Scopus-indexed journals and international conferences, focusing on AI in education, entrepreneurship, and Industry 4.0. Proficient in tools like SPSS, Google Ads, and Adobe Creative Suite, he combines technical acumen with strong analytical and teaching skills.

Publication Profile

Google Scholar

Education

Dr. Badr Machkour 🎓 is a dedicated scholar in Economic and Management Sciences. From 2018 to 2023, he pursued a Doctorate at the Research Laboratory in Entrepreneurship, Finance, and Management of Organizations at FSJES Agadir 🏛️. Prior to that, he earned a diploma in Audit and Management Control from the National School of Commerce and Management of Agadir (2014–2017) 📊. His academic journey began with preparatory classes in Economics and Scientific Commerce at Groupe Scolaire la Résidence in Casablanca (2012–2014) 📘, following his Baccalauréat in Mathematical Sciences A at Lycée Abou Al Abbas Sobti in 2011–2012 📐.

Experience

Dr. Badr Machkour 💼 has gained valuable professional experience in both education and auditing. At the Cité des Métiers et des Compétences (OFPPT) 🏫, he delivers training programs in key areas of management, including finance and accounting 📚. Previously, he contributed to the Cabinet Augecoc, where he was involved in a variety of audit missions 🧾—ranging from legal audits and statutory auditing to contractual audits and consulting tasks. His work spanned multiple sectors, especially in agriculture 🌾, collaborating with prominent clients such as COPAG, Besita SA, and Mazaria. His expertise combines academic excellence with practical insight 📊.

Research Focus

Dr. Badr Machkour focuses his research on digital transformation, Industry 4.0, and their implications across the financial, educational, and entrepreneurial sectors. His work explores how emerging technologies like connected objects 🤖, artificial intelligence 🧠, and digital banking solutions 💳 enhance customer experience, drive innovation, and redefine relationships in modern business ecosystems. With a regional focus on Morocco 🇲🇦, Dr. Machkour also investigates consumer adoption behavior and the development of entrepreneurial skills in academic environments 🎓. His interdisciplinary approach positions him at the intersection of technology, management, and societal change.

Publication Top Notes

Industry 4.0 and its Implications for the Financial Sector

L’impact de l’adoption des solutions digitales sur la relation banque-client : proposition d’un modèle conceptuel

Les facteurs d’adoption des solutions digitales bancaires par les consommateurs marocains

The Uses of Connected Objects and Their Influence on the Customer Experience

The Rise of Artificial Intelligence in Educational Management: A Prospective Analysis on the Role of the Virtual Educational Director

Etude exploratoire du développement de l’esprit Entrepreneurial et des compétences Entrepreneuriales auprès des étudiants au Maroc

Entrepreneurship 4.0 and Success Factors in the Context of Industry 4.0: A literature review

Connected Objects, an Asset to Improve Customer Experience

Jadranko Tuta | Educational Innovation in Science | Excellence in Innovation Award

Assist Prof Dr Jadranko Tuta, Croatian Military Academy, University of ZagrebMale, Croatia

Assistant Professor Dr. Jadranko Tuta (b. October 31, 1966, Zadar, Croatia) is a distinguished academic at the Croatian Military College “Dr. Franjo Tuđman,” specializing in Military Leadership, Management, and Engineering. With a Ph.D. in Information and Communication Sciences from the University of the North (2023), he has over 1,638 teaching hours and 10,000 specialist hours. His research focuses on new technologies, VR, AR, AI, and digital literacy. He leads projects like “Urban Warfare Training Module using VR” and has received the “International Teaching Excellence Award 2021/2022.” He has published seven scientific papers, with several indexed in WoSCC and Scopus. 🎓🌐📚

Education

Assistant Professor Dr. Jadranko Tuta, born October 31, 1966, in Zadar, Croatia, is a distinguished expert in information and communication sciences. With a Ph.D. from the University of the North (2023), he has a rich background in military logistics and teaching. Since 1991, Dr. Tuta has served in various capacities at the Croatian Military College “Dr. Franjo Tuđman,” delivering over 11,000 hours of instruction. His research focuses on virtual reality, AI, and digital communication. Notable projects include developing urban warfare training modules and integrating VR in education. He won the International Teaching Excellence Award 2021/2022. 📚🎖️🌐

Research focus

Dr. J. Tuta’s research primarily focuses on the application of augmented and virtual reality (AR/VR) in educational and training contexts, particularly for cadets and military personnel. His work explores how AR/VR can enhance active learning, improve training outcomes, and evaluate terrain and logistical support through advanced simulations. Key topics include the integration of AR in education, the effectiveness of serious games for communication in VR training, and the impact of digital materials in e-education. His research also extends to the optimization of military transport networks and terrain analysis using GIS. 🌐📚🚀