Aarhus University , Denmark
Author Profile
Early Academic Pursuits:
Dr. Ana Alina Tudoran began her academic journey with a strong foundation in economics and consumer behavior, earning her doctoral degree in Economics and Consumer Behaviour from the University of Coruña, Spain, in 2009. Her research during this period focused on exploring the relationships among consumers' values, attitudes, intentions, and behavior, with a particular emphasis on moderating effects and nonlinear dynamics.
Professional Endeavors:
She has held various academic positions at Aarhus University, Denmark, showcasing a progressive career trajectory. Starting as a Ph.D. fellow in 2006, she advanced to become an Associate Professor of Business Economics in 2015. Her roles have spanned quantitative methods, statistics, and business intelligence, reflecting a diverse and interdisciplinary approach to her academic career.
Contributions and Research Focus:
Throughout her career, Dr. Tudoran has actively contributed to numerous research projects, both at the national and EU levels. Notably, she played a key role in projects such as MOODFOOD, a multi-country collaborative project on consumer behavior in the prevention of depression, and RECAPT, focusing on retailer and consumer acceptance of novel technologies.
Her research has consistently involved sophisticated methodologies, including structural equation modeling and data analysis, demonstrating a commitment to advancing knowledge in her field. As a Research Group Leader for the Business Intelligence Group (BIG) at Aarhus University, she continues to spearhead cutting-edge research.
Accolades and Recognition:
Her dedication to research excellence has been acknowledged through awards such as the Outstanding Reviewer Award from Emerald Literati Network in 2016. Additionally, she received the Award for Research Excellence from the University of Coruña in 2010, underscoring her significant contributions to the academic community.
Impact and Influence:
Her impact extends beyond traditional academic roles, as evidenced by her involvement in EU-funded projects, national initiatives, and her leadership in various research groups. Dr. Tudoran's expertise in business intelligence, quantitative methods, and consumer behavior has made her a sought-after speaker, lecturer, and organizer of scientific activities.
Legacy and Future Contributions:
As an academic course developer and lecturer, she has shaped the education of future professionals, offering courses in machine learning, data mining, and business statistics. Dr. Tudoran's legacy lies in her multifaceted contributions to academia, from groundbreaking research to mentorship and educational development.
Future Contributions:
She continues to actively engage in research, with ongoing grant applications and participation in academic events. As a Co-PI in the "WELL-AI" project, she explores the impact of responsible artificial intelligence on user well-being. Her commitment to staying at the forefront of her field positions her as a leading figure in the ongoing evolution of business economics, artificial intelligence, and consumer behavior research.
Notable Publications
- Comparing time focus with time importance for measuring future time perspectives in the context of pro-environmental values and outcomes
Frontiers in Psychology, Volume 14, 2023
Olsen, S.O., …, Tudoran, A.A.
- A machine learning approach to identifying decision-making styles for managing customer relationships
Electronic Markets, Volume 32, Issue 1, March 2022
Tudoran, A.A.