Dr Muhammad Zulqarnain, Arshad Universiti Utara Malaysia, Malaysia
Dr. Muhammad Zulqarnain Arshad 🎓 is a Senior Lecturer in Management at Universiti Utara Malaysia 🇲🇾, specializing in Strategic Management and HRM. He earned his Ph.D. from Universiti Utara Malaysia (2019) 🏅 and holds an MBA and BBA from COMSATS Institute, Pakistan 🇵🇰. With vast teaching experience at GIKI and Lahore Garrison University, he mentors Ph.D. students 📚 and has secured research grants. A prolific researcher, his Q1 publications focus on corporate social responsibility, innovation, and business strategy 📖. He also serves as a journal reviewer 📝 and has organized multiple research workshops. His contributions earned him academic honors 🏆.
Publication Profile
Scopus
Academic Qualification
Dr. Muhammad Zulqarnain Arshad 🎓 pursued his Ph.D. in Management (2015-2019) from Universiti Utara Malaysia, an AACSB & AMBA-accredited institution, specializing in Strategic Management and HRM 📊👥. He earned his Master’s in Business Administration (2009-2010) from COMSATS Institute of Information Technology, Lahore Campus, focusing on Business Management 📈🏢. His academic journey began with a Bachelor of Business Administration (2004-2008) from the same institution, majoring in Accounting and Finance 💰📑. With a strong foundation in management, finance, and strategy, Dr. Arshad continues to contribute to academia and business research with impactful insights and expertise 🔍📚.
Experience
Dr. Muhammad Zulqarnain is a Senior Lecturer (International) at the School of Business Management, Universiti Utara Malaysia (February 2022–present) 🎓🇲🇾, where he teaches Strategic Management, Business Research Methods, and more 📚. He also serves as the BBA Program Coordinator and supervises PhD students. Previously, he was an Assistant Professor at GIKI and Lahore Garrison University, Pakistan 🇵🇰, teaching courses in Management Science and mentoring students 🎯. He has secured a FRGS Malaysia research grant (RM 70k) 💰 and contributed to postgraduate admissions. His academic journey includes roles at Universiti Utara Malaysia and Lahore Leads University, fostering research and education globally 🌍.
Research Focus
Dr. Muhammad Zulqarnain Arshad’s research focuses on digital marketing, tourism behavior, and consumer engagement 📱🎥. His work explores how short-form videos (e.g., TikTok) influence tourists’ behavioral intentions, emphasizing the role of flow experience and satisfaction 🏝️💡. Additionally, he investigates digital corporate social responsibility (CSR) and its impact on electronic word-of-mouth (eWOM) in the hospitality industry 🏨🌍. His studies contribute to understanding consumer perceptions, engagement strategies, and the evolving digital landscape 📊💬. By integrating technology, psychology, and marketing, his research aids businesses in crafting effective digital strategies for tourism and hospitality. 🚀📢
Publication Top Notes
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“Internal capabilities and SMEs performance: A case of textile industry in Pakistan” (2019) – 84 citations.
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“The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector” (2021) – 66 citations.
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“The nexus of CSR and co-creation: A roadmap towards consumer loyalty” (2021) – 66 citations.
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“The Effect of Entrepreneurial Orientation and Organisational Culture on Firm Performance: The Mediating Role of Innovation” (2020) – 47 citations.
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“Nuances of COVID-19 and psychosocial work environment on nurses’ wellbeing: the mediating role of stress and eustress in lieu to JD-R Theory” (2021) – 45 citations.
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“The role of government business support services and absorptive capacity on SMEs performance” (2020) – 43 citations.
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“The inter-relationship between innovation capability and SME performance: The moderating role of the external environment” (2021) – 38 citations.
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“Intellectual capital and SMEs performance in Pakistan: The role of environmental turbulence” (2018) – 37 citations.
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“Signaling green: impact of green product attributes on consumers trust and the mediating role of green marketing” (2022) – 34 citations.
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“Strategic resources alignment for sustainability: The impact of innovation capability and intellectual capital on SME’s performance” (2023) – 30 citations.
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“The importance of learning orientation and entrepreneurial orientation on SMEs performance” (2020) – 30 citations.
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“Causal analysis of the dynamic link between energy growth and environmental quality for agriculture sector: a piece of evidence from India” (2021) – 25 citations.
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“Effect of role conflict and work overload on job stress: A case of banking sector employees” (2020) – 25 citations.
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“An empirical estimation of determining factors influencing public willingness to pay for better air quality” (2022) – 22 citations.
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“Does innovation affect the firm performance in developing countries? A conceptual framework” (2020) – 19 citations.
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“Impact of employee job attitudes on ecological green behavior in hospitality sector” (2021) – 16 citations.
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“Steering the path to safer food: The role of transformational leadership in food services to combat against foodborne illness” (2024) – 12 citations.