Prof Maria do Rosário Mira, Polytechnic University of Coimbra/ Tourism and Gastronomy Department, Portugal
Prof. Maria do Rosário Campos Mira is an experienced academic at the Polytechnic Institute of Coimbra, Portugal, where she has been a faculty member since 2002. She specializes in tourism, hospitality, and social sciences, contributing to projects such as “Talent Management in the Tourism Sector” and “Human Capital Profile in Tourism.” Prof. Mira’s research focuses on internationalization, tourism entrepreneurship, and sustainable practices in the industry. She has presented at various international conferences and has played a significant role in organizing academic events. With a postgraduate focus in Distance Learning, she is committed to enhancing education in higher institutions. 🎓🌍📚
Publication Profile
Google Scholar
Academic Contributions
Prof. Maria do Rosário Mira has made significant contributions to the internationalization of tourism destinations and talent management in the tourism and hospitality sectors. Her work has enriched the field with innovative insights and practical applications. She has actively collaborated on notable projects, including “HCTourism” and “Talent Management in the Tourism and Hospitality Sector,” both funded by the Fundação para a Ciência e a Tecnologia. Her research continues to shape the future of tourism, helping enhance sector growth and workforce management. 🌍🏨✈️📚💼
Research Excellence
Prof. Maria do Rosário Mira is a distinguished scholar with significant contributions to tourism research. She has played a pivotal role in key projects such as “Human Capital Profile and Trends in the Tourism Sector” and “Sustainable Tourism Development.” Her ongoing research continues to influence both academic thought and practical applications, focusing on the evolution of the tourism industry and the importance of sustainable practices. Prof. Mira’s work bridges the gap between theory and practice, shaping the future of tourism through insightful studies and innovative solutions. 🌍📊🌱✨
Conference Engagement
Prof. Maria do Rosário Mira is a dedicated academic with a strong presence in the field of tourism and hospitality. She actively participates in and organizes various academic events, contributing significantly to the knowledge exchange within her field. Prof. Mira has delivered impactful oral presentations at prestigious international forums, including topics such as “Tourism and Hospitality in Higher Education in Portugal” and “Business Dynamics in Portugal’s Tourism Sector.” Her expertise and commitment to advancing the tourism sector in Portugal make her a respected figure in academic circles. 🌍🎓📚🌟✈️
Research Focus
Prof. Maria do Rosário Mira’s research focuses on the competitiveness and economic dimensions of tourism, specifically related to destination management organizations (DMOs), tourism product quality, and sustainable destination planning. She explores how public decision-makers perceive tourism quality at the local level and emphasizes the role of creative tourism in sustainable planning. Her work also delves into the internationalization of tourism destinations and networking systems management. Her contributions aim to enhance the understanding of destination competitiveness and the impact of quality management in the tourism industry. 🌍📊🏖️🌱
Publication Top Notes
Destination competitiveness and competitiveness indicators: Illustration of the Portuguese reality
O papel das DMO na gestão dos destinos turísticos: Abordagem conceptual (1999-2014)
The economic dimension of quality in tourism: Perceptions of Portuguese public decision makers at the local level
Modelos explicativos e paradigmas, investigação e intervenção em Turismo
Turismo criativo para todos: uma base para o planeamento sustentável de destinos
Qualidade do desenvolvimento turístico na perspetiva dos decisores públicos locais Portugueses: Uma proposta de medida
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal
Investigação–acção e desenvolvimento organizacional: uma estratégia de intervenção num projecto de mudança
Desenvolvimento ou mudança nas/das Organizações: Dois projectos em organizações sem fins lucrativos
The Relationship Between Motivation and Destination Characteristics as Drivers of Tourism Entrepreneurship: Insights from the Central Region of Portugal