Assist Prof Dr Sandra Costa, Polytechnic University of Viseu, Portugal
Sandra Costa: A Strong Candidate for the Best Researcher Award
Publication profile
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Notable Research Contributions
Sandra has published significant research on sustainable health tourism, particularly her work titled “Mapping the Sustainable Development in Health Tourism: A Systematic Literature Review,” published in Sustainability (2024). This work provides a comprehensive review of health tourism’s sustainable development, underlining her commitment to sustainable marketing.
Artificial Intelligence and Marketing
Sandra has also contributed to a book chapter that explores the intersection of artificial intelligence (AI) and sustainable marketing. Her research in this area highlights how AI can enhance responsible business practices, reflecting her forward-thinking approach to marketing and technology.
Research Focus and Expertise
Sandra’s research interests include sustainability, AI integration in marketing, and consumer behaviour. Her work demonstrates a commitment to innovation and responsibility in business, positioning her as a leading voice in modern marketing strategies.
Pursuing a PhD in Marketing & Strategy
Sandra is currently pursuing her PhD, focusing on innovative and sustainable marketing practices. Her academic background enhances her industry knowledge, bridging the gap between theory and practice.
Expertise in Sustainable Marketing and AI
Sandra’s research has made significant contributions to sustainable health tourism and AI’s role in marketing. She co-authored a book chapter exploring the intersection of AI and sustainable marketing, reflecting her commitment to responsible and innovative marketing approaches.
Academic Involvement as Guest Lecturer
Sandra shares her knowledge as a guest lecturer at the Polytechnic University of Viseu, mentoring the next generation of marketers. Her teaching aligns with her research focus on sustainability, consumer behavior, and digital marketing.
In conclusion, Sandra Costa’s extensive experience, academic contributions, and focus on sustainability make her a strong contender for the Best Researcher Award. Her ongoing research and practical knowledge blend to offer significant contributions to both academia and the marketing industry.
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